Who Moved My Cheese? is a world famous book by Spencer Johnson that was published in 1998. It has sold more than 26 million copies worldwide in 37 languages and remains one of the best-selling business books.
The book is a simple parable that reveals profound truths. It follows the physical and emotional journeys of four characters – Sniff, Scurry, Hem and Haw – as they search, find, lose and must rediscover their favourite food, cheese, in a large, twisting maze.
In the book, the cheese is a metaphor for what you want in life – a good job, a loving relationship, money, possessions, health or spiritual peace of mind. The maze is where you look for it – the organisation you work for, the family or community you live in. The problem is that no source of cheese lasts forever. Life changes, whether we like it or not.
Sniff, Scurry, Hem and Haw’s stories explore the various ways we all respond to this change. And though it’s disarmingly simple, Who Moved My Cheese? captures and explores powerful and resonant truths that could have been written just for you.
Its ultimate conclusion? Change is inevitable. Anticipate it, adapt to it, learn to embrace and enjoy it. Do so and you won’t just suffer less stress and unhappiness, you’ll enjoy more success and fulfilment in every part of your life and your work.
The six lessons in the book can be summarised as
- Change Happens -"The Cheese keeps on moving". Online business has replaced many traditional business models. The change is inevitable.
- Anticipate Change "Get ready for the cheese to move". If you are running a grocery shop, accept the fact that online shopping is the future way to buy goods.
- Monitor Change "Smell the cheese often so you know when it’s getting old". Keep your eyes and ears open to see how the online business is affecting your store.
- Adapt To Change Quickly "The quicker you let go of old cheese the sooner you can enjoy new cheese". Switch to the new system of selling online and don't rely of your grocery store alone for physical sale.
- Change "Move with the cheese." Adapt to the change to boost the sales with the new payment system. Through brainstorming and creative thinking, come up with several techniques that would encourage more buyers to purchase from you.
- Enjoy Change "Enjoy the taste of new cheese." Be happy that your work paid off. Your success doesn't end here. Create more opportunities and situations to boost your business.
Buy your own copy and always read it at least once a month.
No comments:
Post a Comment