Barbara Minto is an American author and consultant. She focuses on the subject of executive communication and has coined and formed " The Pyramid Principle".
The Pyramid Principle is a tool used to organise or structure messages in any communication: it could be a presentation, report, email, or even a formal conversation.
The Pyramid Principle which suggests that people's ideas should be communicated in a pyramid format.
Ideas are organized top-down, starting with a main idea. The main idea is a high-level summary of supporting key ideas. Each supporting key idea is derived from further supporting sub-points.
Humans naturally impose this kind of hierarchy on information they receive, so communication that mirrors this pattern is clearer and more effective.
The Pyramid Principle is based on the following structure:
- Start with the answer: The first sentence should clearly state the conclusion or recommendation. This helps to set the context and focus the reader’s attention on the main point.
- Group ideas into categories: Break down the information into main points and sub-points, using a logical structure that supports the conclusion.
- Arrange points in a logical order: Organize the information in a way that makes sense, using a hierarchy that supports the conclusion. This can be done using bullet points or numbered lists.
- Use clear and concise language: Use simple language that is easy to understand, avoiding jargon and technical terms.
- Support with evidence: Provide evidence to support each point using examples, data, or other relevant information.
The Pyramid Principle is useful in many different types of communication, including presentations, reports, and emails. By organizing information logically and clearly, the reader can easily understand the message and take action if necessary.
The Pyramid Principle is also useful in decision-making, as it helps to identify the most important information and focus on the key issues. By presenting information clearly and concisely, decision-makers can make informed choices based on relevant and accurate data.
Example of Pyramid Principle Communication:
Rita is lab assistant and wants to inform the entire research team to upgrade the apparatus in the lab as it is leading to many errors. Rita writes a mail to the team as below:
The wrongly written mail is as below:
Hi All,
There are many issues being faced with our research. I have observed that every time I take readings from the thermometer, there is a variation. Similarly many other items are showing erroneous readings. I think they are old and worn out and we need to replace them.
Correctly written mail with The Pyramid Principle:
Hi All,
We need to upgrade the research apparatus in our lab as soon as possible.
The thermometer, hydrometer, stopwatch are certainly not fully functional and giving erroneous readings. Such errors are increasing costs due to continuous rework.